Naza Automotive Manufacturing, Sdn. Bhd., GurunBack to section
Naza Automotive Manufacturing, Sdn. Bhd., Gurun
About enterprise Naza Automotive Manufacturing, Sdn. Bhd.
Naza Group of Companies, Malaysia's largest private automotive conglomerate, was originally founded in 1975. From humble beginnings as a used car trader, the Naza brand has since grown and expanded within the Malaysian automotive market. As the main importer and distributor of luxury brands such as Ferrari and Brabus, Naza has included into its stable, world-renowned auto brands such as Kia Motors, Peugeot and Chevrolet. Korean carmaker Kia Motors was the first automotive franchise captured by the Naza Group in the late 90s. The partnership with Kia Motors paved the way for the Naza Group to become a full-fledged auto assembler with the introduction of the locally-assembled Kia Spectra in 2001. Several locally-assembled Kia models that were subsequently launched such as the Naza Ria MPV, the Sorento and the Sportage quickly became market leaders in their respective segments.
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